GTE Mallorca 2023

Project details

From one GTE to the next – 5 years after the event in Ibiza, we were allowed to take part in the action again.

This time around, the GTE took place in Mallorca under the motto “Viva Mercedes!”, with the spotlight on the new electric models of the Mercedes Benz EQ-Class.

Our mission

• To allign the requirements of the client with the offers of all suppliers
• On-site mediator between authorities / suppliers / client
• Support to all trade segments
• Research, negotiations, execution & organisation of the event

Further information

12.000 dealers, salespeople, influencers……. from around the globe received an intense training, in theory and in practice, getting to know every detail of the new models during the test drives.

Two contrasting locations served as bases for the workshops & training, the modern congress centre Palau de Congressos in Palma on the one hand, and the historical Finca Son Termes at the foot of the Tramuntana mountains on the other.
The specially-built G-Class offroad parcour was a must.

The participants’ accommodation in five different hotels, as well as an evening event spread across three tapas restaurants in Palma, became a real logistical achievement. The second evening was hosted within the rustic charme of the Finca’s old walls.

Neither the “snowstorm of the century” in Mallorca, nor the resulting power cuts, managed to curb the event’s overall success.

And last but not least, the environmental factor naturally played its role:
900 trees of mixed species were planted during the event.

Here’s to three successful months!

Viva Mercedes!