GTE Ibiza 2018

Project Details

In over 3 months of hard work – set-up, event & dismantling – and with more than a year of planning, we successfully carried out the product presentation of the new Mercedes-Benz A-Class on Ibiza under the motto “Hey Mercedes”.

Our task

  • Elaboration of the routes
  • Contact with the authorities
  • Construction planning in the quarry
  • Negotiations
  • Organisation of the evening events
  • Active correction and adjustment during the event
  • Conclusion of contracts
  • On-site interface for all trades involved

Further information

Almost 15,000 salesmen, authorised Mercedes-Benz dealers and journalists from all over the world got to know the car in theory and practice and were able to put it through its paces on the road.

In addition to the MB A-Class, other innovations of other models were on display, for example the X-Class, the CLS and lively tuning details had their own areas in the AMG Performance Lab.

Another highlight of the event was the creation of an off-road course for the G-Class in a disused quarry – an adrenaline rush for all participants!

Accommodation at the Hard Rock Hotel Ibiza and Ushuaia Beach Hotel directly on the fine sandy Playa d’en Bossa was a little icing on the cake for all the participants who travelled to the event.

The FECOEV exhibition grounds were transformed into a pink and blue workshop area, where the A-Class was able to convince in every detail.

The two evenings ended in the various hotel restaurants as well as in Nassau Beach & Tanit Beach – all within walking distance of the room, of course.

After so much effort and strained nerves, one or two tears were shed, but in the end it was just “WE DID IT”.

A very successful event all round, and the participants of the training gave it the best marks ever!

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